How to Build a Successful Mobile App

Have you ever wondered why mobile applications are so popular among business owners? If not, here are some benefits that may make you think about creating a mobile app for your own company. First, your customers spend a great deal of time on their smartphones. This may sound stunning, but according to statistics, an average American spends more than two hours a day on a smartphone. Just imagine the icon of your online store appearing before every customer’s eyes hundreds of times a day! It’s better than any other advertising. Second, a mobile application allows you to create direct marketing channels. Once clients install your application, you can use push notifications to remind them about your goods and services and provide discounts and promotions, all of which will significantly increase your sales. Third, a mobile application is the best way to implement a loyalty program that can help to secure a permanent client base. Therefore, the question is not whether your business needs a mobile application but rather how to develop it quickly and efficiently. Building a mobile application consists of three steps. You should always start by asking yourself two questions: “What kind of problems will the app solve?” and “Will the proposed solution be superior to the alternatives available in the market?” Remember, only entrepreneurs who solve problems make money. So take your time defining your value proposition. Once you have answers, move on to the second step: defining functionality. We strongly advocate the approach of starting small; in your app’s first version, focus on the essential, core features and do not waste time and money on something that is not critically important. You will have to find developers to implement your mobile app. Although you can try to build an application by yourself by using such services as AppBuilder or BuildFire, you will soon find that you need professional developers to solve your specific business problems. As a professional application development company, Yarandin, Inc., possesses all the necessary skills and offers more than ten years of experience to ensure your success.